Snowdrift Wiki - Strategy was written a while ago from one of many business-strategy templates (this case from Mozilla’s now-defunct startup incubator).
I’ve always had mixed feelings about all that sort of business, but it’s not crazy. Here’s another framing I found we could consider when updating:
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What are you trying to do? Articulate your objectives using absolutely no jargon. What is the problem? Why is it hard?
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How is it done today, and what are the limits of current practice?
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What’s new in your approach and why do you think it will be successful?
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Who cares?
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If you’re successful, what difference will it make? What impact will success have? How will it be measured?
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What are the risks and the payoffs?
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How much will it cost?
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How long will it take?
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What are the midterm and final “exams” to check for success? How will progress be measured?