Somewhat distinct from other framings (e.g. at https://wiki.snowdrift.coop/communications/slogan ), the pitch I used today (not precisely, it was spoken ad lib not written):
We want to fund creative work without paywalls or ads (which reduce the reach and value of works). The funding exists, but it won’t get to projects if most everyone freerides. So, I just want to say, “I’ll donate $1 for every thousand patrons who will give with me”. I’m willing to help, but I want everyone else to chip in too…
It’s not fully launched. One thing to have a simple foundational idea, another to put all the pieces together for a functioning platform co-op with an all-volunteer team.
This isn’t the complete explanation, this is the pitch where it hits the core points. “Creative work” is a nice simple term. The pitch hits at the problems we’re addressing. It prompts thinking and questions.