Let me try to clarify that reaction by drawing a scenario that I often dream of regarding crowdmatching a new project, rather than the “Goldilocks” partners we hope to launch with.
Let’s say a group of friends start a band. At first, they only play out of their garage, working full-time jobs to support the side hobby. When they discover Snowdrift.coop, they tell all of their friends to back them there. A handful do, maybe 50-100, which leads to a meaningless contribution per month.
However, as they play local shows and gather a following, that number slowly climbs to maybe 1,000. It grows because people like the band, they like that their music is all released for fFree, and they like the idea of being part of a group that supports the dream of the band being able to play full-time. Now that the group hits this size, each patron is giving $1 per month, an amount that feels small, but is covering a lot of the band-specific expenses.
After a few more years, some patrons may have left, but many more joined, and now they have a decent following of 6,000 people. This is raising $36,000 per month, which allows most of the band members to work part-time or, for the more frugal ones, to devote all of their time to the music. Patrons are still only paying $6 per month, and they all feel great for having been part of the community that grew this band organically.
Now, to introduce a threshold, perhaps the band says that they need to reach 10,000 patrons to go on an international tour. One day the crowd gets there, and the band fulfills that promise. Since they reached the goal, new patrons are able to join at $10 per month, but it is just to join the community, not to enable further crowdmatching.
Long-term patrons are given a choice, depending on the direction we go with the mechanism. One proposal is to have a checkbox saying they’d like to continue matching as the crowd continues to grow. Another would have the project set the next goal/threshold, and these patrons could opt-in to crowdmatching towards that.
Going the other direction, once at the threshold a “share the burden” function could trigger. At this point, each additional patron (at that level, if we go with multiple thresholds of a certain variety) would mean that every patron gives less and less. This both makes the level of donations more sustainable and eases the ask per patron.
Of course these are only a few of the proposals out there, but this hopefully gives a decent picture. As always, thank you so much for engaging so deeply and passionately here!
And I will admit, after writing that all out, I am even more convinced that we should pursue the organizational split that has been discussed over the last month or two. We are currently trying to build and launch crowdmatch.snowdrift.coop. However, this discussion, and a number of others, are around resolving the snowdrift dilemma. And, as you surmise, crowdmatching is likely NOT the best mechanism for overcoming the initial snowdrift, but it can function to keep the roads clear in the long-term.