In preparing the final intro video, I got feedback from several people unfamiliar with us overall. They felt that showing the $ signs on the example animations that show very few total patrons made them think they were donating substantial amounts with only a few patrons.
One suggested that if we had a ¢ sign instead, it would capture the idea that each patron is not donating that much. Of course, the budget cut-off is more into the $ levels, so there’s no easy solution.
So, for example:
The dollars on each bar look like each patron is donating a lot, even at the first 2-patron part. If the bars had ¢ signs, there could still be $ above the bars so that it shows that cents from multiple patrons add up to dollars for the project…
The one timely question (particularly for @msiep and @mray): should we switch the similar part of the video to ¢ for now? While it can be done some later time (along with other improvements), we’re about to do a final rendering for now that will be the first widely public video, and this is a simple enough change. We could keep the $ on the big “crowdmatching” graph (with lots of patrons) but the ¢ on the section with few patrons and individual bars…
Maybe eventually we can figure out some further nuanced ways to highlight the idea that each patron is not donating a lot but together it adds up. For example, maybe some sort of fade-to-nothing background with more bars that would imply that the squares we show are actually just a zoomed-in corner of a much larger square…
There will surely be a lot of other ways we could improve the video for some later updated version, but most other changes will take a lot more work. ↩︎