Expressed as a driver statement:
[Current situation] The Snowdrift.coop home page currently does not provide any cues to inform the viewer that Snowdrift.coop is not yet a finished, fully functioning site. [Effect] This makes it likely that people who look at the site for the first time will have the experience of initially perceiving it as a finished, fully functioning site, and then later discovering that it is not, which may give a bad impression, perhaps including feelings of having been misled, or of being treated with carelessness. [Need] We need to find a way to provide an effective cue on all pages that Snowdrift.coop is not yet a finished, fully functioning site, [Impact] so that people who look at the site for the first time will understand the current status of Snowdrift.coop and be more likely to have positive feelings about Snowdrift.coop as a promising platform in the process of being developed.
Please comment on this driver statement and contribute ideas for what to do about it.